S-OIL Corporation

    Sponsor

    Partner


    S-OIL Corporation 기업 로고
    • Company Category
      Animation
    • Preferred Biz-Matches
      IP licensing, Planning (product development), Collaboration
    • Website
    • SNS
      instagram youtube

    Company Introduction

    Founded in 1976, S-OIL is a leading integrated energy and chemical company that has secured global competitiveness through an optimized business portfolio spanning the refining, petrochemical, and lubricant sectors, contributing to strengthening Korea’s export capabilities. In particular, the Shaheen Project, scheduled for completion in 2026, is a large-scale investment that converts crude oil into high value-added petrochemical products, showcasing S-OIL’s innovative mindset and capabilities.

    Key Business / Corporate History

    S-OIL consistently engages in creative, customer-centered marketing based on its distinctive brand identity and a culture that values innovative ideas. Its initiatives span advertising, sports and cultural marketing, membership programs, co-branded credit cards, sales promotions, service and quality assurance programs, and customer care.

    Since 2012, S-OIL has developed “GooDoil” as a brand icon and communication messenger connecting with customers, dealers, and the public. The character now plays a key role across marketing and content business areas — appearing in TV commercials that convey the company’s vision, ESG viral videos promoting environmental awareness, short-form social media campaigns engaging the MZ generation, and collaborations with various brands, celebrities, and platforms to create strong synergy and expand brand value.

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